What’s with a logo anyway?

A logo is how customers, suppliers, employees and really anyone interacting with a business recognizes the brand. I was once told children as young as 18 months old can recognize a logo, I was sort of blown away at that comment and I didn’t know if I believed it. Within the week, I was driving with my almost two-year old son at the time when we passed a Cabela’s sign and he said “elk”!

Over the years Wheat Belt has had multiple logos we have associated with, from Willey Wire Hand (a popular figure in the Rural Electric Association) to the three Touchstone Energy guys, to a sprig of wheat, to wheat with a blue halo, and a few more.

To bring consistency to the Wheat Belt name, we have developed a new logo. It turns out that it is difficult to tie electricity to wheat, but we made it happen. Last fall we asked our Board of Directors and our employees to weigh in on a few options. The new logo won by leaps and bounds. This month we will be transitioning to the new logo, be on the lookout.

Over the next couple of months, if you see a lingering logo out in our territory or on new correspondence please let the office know. We would appreciate your help.

~Lacey Gulbranson, General Manager